Brand Marketing Company
Solving impossible issues with extraordinary strategies.
With the progress of globalization and digitalization,
the world is becoming increasingly unpredictable.
Through the experience of COVID-19 pandemic,
human behaviors and values have changed fundamentally.
What is now required for brands is a
robust and effective strategy.
Facing this era of change,
what we need is not the expected Plan A or Plan B, but the
extraordinary Strategy X.
We incorporate the most up-to-date approaches
of major global marketing companies
based on deep understanding of the Japanese market.
To reach our unique "X" factor,
we work closely with companies,
organizations, government, and universities,
in collaboration with diverse people with design,
digital, tech, and academic backgrounds.
After working at Hakuhodo, Shanghai Hakuhodo, TBWA / HAKUHODO, Yoshi was appointed as McCann's Group Head of Planning, and Executive Planning Director, before he started his own company in April 2021.He has been involved in the brand marketing strategy of major advertising companies for more than 21 years, and has been engaged in the business of domestic and global companies. He is particularly strong in brand strategy and global marketing strategy planning. Throughout his career, Yoshi has helped creating strategies for more than 100 brands.
He holds a Masters degree from The George Washington University in the United States.
Former visiting professor at Tongji University in Shanghai (lecturing advertising planning for local students in Chinese for 3 years).
Currently a lecturer at Aoyama Gakuin University, MBA teaching Brand Strategy, and also a lecturer at Meiji University teaching Strategic Marketing.
Former member of the Japan Advertising Agencies Association.
Awards include Cannes Lions International Festival of Advertising, Asia Pacific Advertising Festival, APAC Effie Awards, etc.
Judging experience includes APAC Effie Awards, WARC Awards, and China International Advertising Festival.
Yoshi is also the author of several books including: "New Chinese Youth Market" (Kobundo), "Contemporary Chinese Consumer Culture" (Iwanami Shoten), "Marketing English Textbook" (Sendenkaigi), "English Expressions for Business E-mail and Chat Tools" (Cross Media Language), “Future of Asia 2010” (Hankyu Communications), “Facilitator's Textbook” (Nikkei Inc.), etc.
Leverage the power of strategic planning to make a positive impact on society during this fluctuating era of globalization and digitalization
BRANDINGWe help brands from any kind of organization, ranging from large corporations to SMEs, start-ups to local governments. Branding is not just about superficial design. Together, we will identify the unique core value that impacts the overall business.
MARKETINGWe help develop effective strategies for products and services to be successful in the market. Strategies range from target strategies to marketing execution or advertising campaigns.
CHINAUtilizing the experience of supporting marketing in a wide range of industries (automobiles, daily necessities, home appliances, etc.) in the mainland China market. We will create a successful marketing strategy in China based on our extensive network of China experts.
GLOBALOur marketers are all capable in doing business in Japanese, English and Chinese, but it's not just the language that matters. We will create effective strategies based on our deep understanding of both the universal values of humankind and the different nuances among consumers in each country.
TRAININGWhat is a brand? How is a brand made? How can you create an effective marketing strategy? We provide organizations with trainings and lectures based on practical cased studies and contents taught at MBA courses.
At StrategyX, our culture is to provide a high level of intellectual inspiration, and help each other at the same time.
YOU| Company Name | StrategyX Company |
|---|---|
| CEO | Yoshi MATSUURA |
| Established | April 2021 |
| Capital | 3,000,000 Japanese Yen |
| Description of Business | Brand strategy, marketing strategy, Chinese business, global marketing strategy, brand marketing training, market research, etc. |
| Contact us | info@strategyx.co.jp |
